Planning Your Keywords
Every good web master knows that they need to research their keywords before even considering making a web site. Knowing how many people are searching for your particular key words is crucial to making money online. They want to find key words with high amounts of searches and low amounts competition. In this article I’ll talk about keyword research. We’ll even go over the best free tool to use to find out how many times a particular key word is being searched for each month.
The first thing you want to do is find out what key words people are searching for. You can do this by using a free tool within Google Adwords. First you should get a free account from them by simply signing up. Following this, you can go into the opportunities section and find the key word research tool. You can type the term your interested in learning about into this tool and it will give you the average monthly search volume. Synonyms for your key word can also be found in your search results. If this already seems like too much work, you can always visit our site. If not, then keep reading below.
Within the key word tool you will have the option of searching for the exact match, phrase match, and broad match. I’ll explain what these options mean by using the keyword “used cars”.
A great broad match example would be “used up old cars” for the term “used cars”. As you can see the broad match is not very targeted. If you want customers that are looking to buy used cars from you, you won’t find them with that keyword.
A phrase match using this same keyword could be “red used cars”. Notice that the key words are still right next to each other in the same order. They will however, have other words to the front and back of them which may or may not be relevant.
You’ll want to follow the results of the exact match. Our minnesota seo organization tends to exclusively use the exact match keyword research method. This is because the exact match will tell you exactly how many people are searching for “used cars” and only “used cars”. If the numbers look good, you can make a site based off of this key word. When the numbers don’t look good you can look towards a synonym such as “preowned cars” or something of that nature.
