The link between backlinks and Google authority
October 29th, 2009
Hmmmm, this is a big subject and I want to emphasise it’s not an exact science. But here is what I have learned in my research at the Backlinks clinic:
Authority – explained
The more authority your site has the better you will rank on Google. Authority means that people trust you and your content. The great news is that authorities trusted by people are also recognised as trustworthy by Google. A good illustration is the .edu and .gov domain extensions. These suffixes imply they are authoratitive sources of information and it’s a proven fact that as far as Google is concerned backlinks from these web addresses to your web pages will “pass on” authority to your web pages. Another great example is Wikipedia as the contents here are mostly contributed to by group of humans as opposed to a single source.
So it follows that authority is significantly influenced by the source of your backlinks and if authoritative content link to your web pages then you receive their authority and in the eyes of Google you become more authoritative and hence the trust in your web pages by Google increases.
How Google decides what is and isn’t authoritative is confidential for good reason and falls in line with Google’s philosophy of “Do no evil”. The last thing the web needs is an individual or a group manipulating the formulae that Google untilzes in its efforts to try and regulate probably the most significant technological asset of our times.
How not to get Authority and Backlinks
And on this thought it’s worth my while stating some common sources and methods of acquiring backlinks that Google not only disapproves of but appears to be moving aggressively to ‘classify’ as negative authorities. In no particular order of merit, the prime offenders are:
- Paid backlinks – places where individuals buy and sell backlinks
- Comment spam – entries that have links on blog pages that are just not associated to the main content.
- Low quality and *duplicate content – ‘scraped’ or copied
- Unnatural growth – there are plenty of ways that this is achievable, Google isn’t stupid. Any sudden increase in the amount of backlinks is going to register on Google’s radar, especially if it’s a brand new domain.
- Backlinks from bad reputation web pages – these are cialis 5 mg daily particularly henous as you are guilty by association – need I say more.
*There is another factor where I may be on shakey ground, but large media portals appear to get a lot of authority and I have definitely seen significant quantities of the same article over and over again on different portals with no penalties, I am still looking at this, only as a portion of of the results I am seeing go against the normal behaviors I usually expect to see. More on this is in a future post….
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