I spent a great deal of my time working on search engine optimization (SEO) for my various websites and blogs.  Basically, an Internet business has only two choices when it comes to improving SEO.  One of those is to handle your optimization efforts in-house, while the other is to hire a consulting firm to assist you in the project.  I have three primary concerns about such companies.  Many of the consultants are not well informed about legitimate research about how the search engine algorithms determine rankings.  They rely cialis plus on rumors without the empirical data to confirm these often incorrect assumptions.  Some of the simply disguise themselves as experts, and then go out and purchase links from link farms.  Such links can sometimes have very short term success, but eventually the linking strategies are made useless by sophisticated search engine algorithms that can uncover such schemes and cause your site to drop back farther in the search results than it was before you hired the self-proclaimed masters.  The last of my reservations about these companies, at least the last that I will mention in this article, is that they tend to be overpriced for the limited value that a business typically receives.

You should already know what my recommended solution is from reading between the lines of my first paragraph:  Take the time to educate your company team unless you want to hire the few very expensive geniuses in the field, such as Leslie Rhode, Brad Fallon or Dan Thies–if you can get them to work for you at any price.

But to take the do it yourself approach, you need some help in the form of basic search engine optimization education and good, well engineered software to help you gather and analyze the immense amount of data required to indicate potential areas of improvement and to track the results of the strategies that you implement.  I have a review of the important SEO solutions on one of my websites.

I have long been a long term supporter of SEO Elite (see sales page).  This software is one of the products of the Callen brothers’ company, and it has been a leader in the SEO software niche for many years.  Until now, I have always endorsed it without any reservations.  I recently learned that they are getting ready to release a new version, SEO Elite 2.0, so I recommend it now only on the basis of two conditions: 1) That you can get assurance that you will be able to get a special upgrade price for the new version when it is released in the future, or 2) that you decide to buy the same company’s highly recommended Keyword Elite, because they extend a substantial discount for buying both simultaneously (it comes as an upsell).  I bought both at the same time and, together, they are still among the best investments I have ever made!

The only other comparable SEO software package is guru Leslie Rohde’s Optilink (you’ll land on the sales page).  Leslie Rohde is the patron saint of optimization, a genuine genius.  Much of what I have learned about search engine optimization I learned from Rohde.  Pardon the intrusion of my ego, but I know a heck of a lot about the subject.

To those companies that can afford the expense, I strongly recommend buying both products (as well as the amazing Keyword Elite).  However, if you are new to the online business world and you are going to begin your optimization efforts using just one, for the time being I am going to deviate from my usual recommendation and endorse Optilink.

Optilink and SEO Elite are very modestly priced for such robust software; they cost only around 0 each.  Only if you are really pinched for cash, Rohde’s company also offers a less sophisticated aid, Optispider, that is only half as costly as the robust Optilink.  Furthermore, if you are shopping in the bargain basement, another software tool you could consider is Mark Ling’s Traffic Travis in the same price range as Optispider, that is about 0.  If you follow the link in the first paragraph of this article, you can get to my comparison of all of these alternatives, and there are direct links there to each of the software products.

I am a frequent user of both SEO Elite and Optilink, and I believe that they compliment each other marvelously.  They allow me to save hours upon hours of gather the data, and they make valuable contributions in assisting me in making sense of all the data they collect for me.







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