Backlinks Made Simple – Get More Traffic

Generating a great website is just the beginning to having an Internet presence.  If no-one can get to your site when searching then you might as well not spend any time building your website.
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One of the most important things that you can do to have an effective web site is have other web sites link to it.  Usually, there are 2 kinds of links, one-way and reciprocal.  Both are simple and effective strategies to building traffic but one is much more effective than the other – one-way links.

Reciprocal links are when you link to a web site and that web site also links back to you.  This was a common type of linking a couple years ago and is still widely used.  Some site owners get great traffic by participating in a link exchange service or system built specifically for reciprocal backlinks.  A link exchange is a group of people that exchange links with one another.

One-way links are simply a link to your site from another site without the exchange.  Sometimes you may agree to exchange backlinks to different sites which is referred to as an n-way link exchange.  Google truly favors this type of linking compared to reciprocal linking.  But, it often is very difficult to get a one-way link.  There are three main strategies for receiving one-way links: submit your website to directories, give away something needed that includes your link, pay for a link on someone else’s high ranking site.

1. Creating inbound links by submitting your web site to directories is often free unless you choose to upgrade.  Directories are special sites that list other web sites that visitors might be interested in and are usually hand edited so they have additional authoritative weight in the search engine formulas.  There are software applications that can help with the boring procedure of filling out directory web forms.  One of the least expensive is Directory Site Submitter.

Directory Site Submitter will let you set up and manage multiple projects with multiple sites per project and then help you submit to over 400 free of charge directories.  The backlinks from these web sites will be valuable for SEO reasons more than actual traffic.

2. One of the best solutions is to give something of value away that contains your link.  Articles are very popular because so many website owners need web content.  They are inexpensive to write and can be effective at drawing one-way links to your site.

3. Steer clear of purchasing links on web sites for SEO purposes.  It can cost up to $100 a month or more to put your link on a high ranked site and it still may not be counted in the search engine formula.  Google has continually said that buying direct links will not be of value for SEO.  But, you may still use this technique to drive visitors from a high traffic site to your web site.

The real truth is that if you are trying to build  long term income, it is going to take a while before your website becomes profitable.  A long term strategy for a site might take six months or even a year for it to start creating income.  It is also essential to start getting back links immediately.  Choose your links cautiously.  Make sure that you are not choosing links from low level sites, scraper websites or links from bad neighborhoods.

Keep in mind, in today’s competitive Internet environment, if you would like a successful website then you will have to do at least as much or more SEO than the sites on the first page of search engine results.







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