First Page Google

This text can specialise in the factors that, we have a tendency to believe, have an effect on your results on Google searches. But keep in mind, Google will not publish its algorithms and is usually changing and updating the method it views sites – therefore these are the guidelines for you to follow, instead of a definitive statement of the processes involved.

The most important factors fall into two main types, specifically, on-page and off-page factors. Primarily, on-page factors are those things that you’ll do to improve your ranking by adapting the actual coding of your site. This article will specialize in on-page factors, and a second article can cover off-page factors (those factors mainly relating to incoming links to your website).

In terms, of on-page factors the areas we have a tendency to can cover are:

Keywords – not simply the meta tag, but throughout the site
Linking – where your web site links to and who they’re
Content – how massive and new your content is and who is viewing it

Keywords

Funnily enough, in all probability the smallest amount vital keywords are those that you put in the particular keyword meta-tag. This feature has become thus abused that Google had nearly disregarded it, whereas alternative search engines do pay attention to the current tag.

Straightforward rules for the keyword meta-tag are to make certain its short (less than ten words), create positive it’s relevant (all keywords used appear on the page) and there are not any duplicates. Bear in mind search engines work on a page by page basis therefore invariably think concerning the specific page you are operating on. We have a sense that Google only uses this meta-tag negatively, which means that it will mark you down for breaking the principles, however not necessarily mark you up for doing a sensible job.

Alternative places where keywords are vital are the actual text (see later), your domain name and the opposite meta tags. We have found that having your keywords in your domain name facilitate, as long as they’re not overdone. So www.seo-gurus.co.uk is sweet whereas www.smart-search-engine-optimisation-for-google-that-works.com is bad. Once more another search engines weight the particular domain very highly, as will be seen when you are doing a research using their engine.

The jury appears to be out on the title tag since duplication of the same keywords here might be seen as spammy or overload by Google. Equally the outline tag should contain a meaningful sentence outlining the theme of the site while not overdoing the keywords.

In the actual body of the text, keywords ought to be apparent without being duplicated so abundant that Google sees them as spam. Many folks use one of the varied keyword density analyses, like the one on the Free SEO Tools site www.datacoms.co.uk, this offers you an plan of the relative density of your keywords compared with the remainder of the page. Other good concepts are to own your keywords in H1 tags and additionally highlighted in daring, each of which Google looks to take into account.

Linking
We tend to aren’t simply referring here to external links, however also how you link between pages. In fact, a good internal linking strategy seems to be highly rated by Google. Whereas a complicated internal linking hierarchy can mean that a number of your pages simply don’t get found by Google. We have a tendency to try and keep the utmost number of clicks to achieve a page down to 3, and preferably two. It’s worth considering using Google website maps, since Google appear to be doing a lot of work during this space which means that they will probably become more distinguished with time.

One last point on internal links, strive to create the linking anchor text consistent, Google likes to determine the same anchor text on totally different pages linking to a page.

External links ought to be used with caution. We saw a website with had an address book {that a} Russian porn web site added its URL into. This led to Google banning the positioning as a result of we tend to it had been deemed to be linking to a dangerous neighbourhood – sometimes you merely learn from your mistakes. It is additionally price checking periodically that each one the links on your web site still work. If you have got broken links, Google is more seemingly to carry your web site back in the search results. We tend to conjointly believe that Google rates link stability highly, so do not keep churning the links of web sites that you just link onto.

Content
Google likes huge, recent sites and that’s a fact. A giant website that has been around for 5 years is always visiting out-gun a little, new website within the results page takes. So as a new website, you’ve got to stay Google interested, and one method of doing this can be new well-written content. Strive and place up a minimum of some new pages a month, all nicely linked to the rest of the site. Avoid having no new pages for 3 months then 100 new ones on at some point, we have a tendency to have a feeling Google prefers to see a gradual increase in content. Once more suddenly increase of content or links may be seen as spammy by Google and your site devalue in its eyes. Google is trying to see if your site is genuine and growing organically.

We have seen sites with pages that run for miles. Short, well-themed pages are again a massive attraction to Google, this conjointly permit you to try to to additional clever internal cross linking with consistent anchor text. It’s also better for human readers who will be put off when they see how tiny the scroller button is on the scroll bar – keep pages short and focused.

In the second half of the article we tend to will study how off-page factors will affect your Google ranking.

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