First Page Google

Are all Search Engines the Same?

February 23rd, 2010

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Winning the search results game on the Google search engine is every marketer’s Nirvana. SEO Consultants usually focus on what it takes to win on Google because that is simply where most search activity takes place. Still, that doesn’t mean that the other engines are without value.

By a wide margin, Google dominates all other competitors in internet search and requires the most focus for internet search success. Most estimates hold that over 80% of all searches are handled by the Google search engine. According to others, this figure may be as high as 90%. Most viewers prefer the Google search results and interface. Can this situation be changing? Possibly.

Yahoo! challenged Google for a number of years for search traffic with little improvement in its market share. By delivering more relevant search results, the Bing engine attempts to gain market share by providing less repetitive and cleaner results pages. According to the Bing marketing team, Google results are confusing and often irrelevant. They even came up with some good ad campaigns to support this message. Enhanced and upgraded mapping and location identification is provided by Bing in addition to other valuable additions. (The Virtual Earth mapping platform is clear, easy to use and offers interactive advantages over other competitors).)

From the consumer’s standpoint though, Microsoft’s ‘Bing’ search engine essentially functions the same as Google, and attempts to deliver the user exactly what the user wants without ancillary and possibly irrelevant page links. The paid and sponsored results that crowd a Google results page are not present on Bing.

Will Bing emerge as the leader in internet search? Well… unless Google commits some kind of strategic blunder there probably will be nothing to drive such a drastic change in user behavior. Google wins the 80-20 rule here by controling 80% of all traffic and leaving the rest for others.

Do the different engines return different results? Yahoo and Bing frequently generate results different from those produced by Google for the same search. Naturally, each search engine has a unique process for determing results. Still, these processes generally work the same and within some variation, deliver similar results. Occasionally, a new page appears highly placed on Yahoo! and Bing but will hardly register on Google, as Google seems to rank new pages more slowly for some search terms than the other two main competitors.

Both Bing and Google require similar optimization techniques to improve search results. Until these engines develop significantly different calculation methodologies, it would be a waste of time to treat these engines much differently. Optimizing according to what works for Google usually works for Bing and Yahoo! A winning SEO program for Google frequently yields positive results on other search engines as well.

SEOs should track search results for all pages in Yahoo! and Bing – particularly for pages that have been recently posted. Newly posted pages tend to appear as results more rapidly on Yahoo! and Bing – which serves the remaining search request traffic.

Optimizing cialis coupon for one search engine over another isn’t worh any effort. The key elements will always be:

Useful content,
Relevant links,
Frequent updates.

Stick to these fundamentals and select your keywords carefully, and over time, your page should compete well on all search engines.

Denver SEO Consultants provide assistance to businesses utilizing the internet to improve sales and win new customers. Visit our SEO blog to learn more! Find out how even a small HVAC business page wins new customers using local Search Engine Marketing methodologies.

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First Page Google

Are all Search Engines the Same?

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