Search Engine Rankings.  Everyone wants to be number one, and there are millions of web sites out there.How can you manage to get a top search result postion and then stay there?  Consistently is the key word here.OK, you can use the latest, bestest tricks in the book right now but when somebody comes out with a better technique tomorrow you will be left struggling to get to the top once more. 

 

I think one of the keys is to be well-rounded.There are many books and ideas about web ranking around.  Some people say article marketing is the way to go, others link building, others say you have to maximize your web pages for the search engines.  You have to get all your keywords right and your titles and description.However, what is going to happen when another site goes one better in this regard?  Now you drop in rank. 

 

Therefore, I think it is more important that you do a good job in all the areas than to be the very best in one area.I think that it is OK to be not number one in rank, also.  If you are in the very top spot and you are clicked simply because the top spot gets more clicks, are you really going to get more sales just because you are number one?Your site and product need to be attractive to both the search engines AND real people. 

 

Another key is to focus on very specific keywords.If you do not do well here then, no matter how well you do in every other area of SEO then you will be unlikley to hit the top spot for any of your keywords.Only focus on a couple of keywords, never any more.Construct your web pages around those key phrases.Be all that you can be to the person who types in those search terms. 

 

Or better yet, one keyword.  Would you rather have one keyword that has a cialis 100mg number one placement, or 8 keywords with a number 40 placement each?In my opinion, 40th could just as well be one million, there will never be enough clicks to make the page viable.  I would far rather have one keyword for which my site is on the first page of results than twenty that are all over the place.  Build yourself a web site that has a strong keyword density–for one or two keywords.  Put those keywords in your title and description and keyword lists. 

 

You must have incoming links.You must get good quality inbound links.You need to build inward links one at a time.Backlinks are vitally important and you can not cut corners in this respect.You should build them one at a time.  My two favorite methods of link building is to write articles, like this one, and submit them to article directories, and to be included in link directories. 

 

Stay away from link farms, large link exchanges, or anything of the sort.  The major search engines want to see you build a steady supply of links over time.How do you think the search engines will react when you go from no links to thousands in a single day?  That won’t get you to number one, and certainly won’t keep you there, when you are put in the sandbox for six months.

 

These keys to search engine optimization are just a beginning.Good search engine rankings can lead directly to website traffic.  You need visitors to stay at your site for more than a few seconds when they click in. 

 

How do you get that?Provide real content.  Build it for people, not machines—while following the first three keys.  Do that, and I believe that in three to six months you will have each web site you set up with this strategy, in the top ten for your keyword.

 


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