Dave Naylor from Bronco on Competitor Analysis

Dave starts with the importance of understanding your niche – we can’t dive in like an in-house SEO but we can get a snapshot.  He talks about Touchgraph to give you a quick idea, and also looking at which competitors rank. But the latter can be plugged into one of Dave’s tools (free to use) for data and keyword mining -> repeat and rinse till you have a massive keyword list.  Then analyse the data. Nowadays rather than using Google’s keyword tool Bronco have an in-house tool which compares traffic, ranking, click through, PPC data – this can give you an idea of what you can get out of ranking for which specific SERP positions. This is then checked on a monthly basis. This will then produce an opportunity/visibility score. Access to the tool that Dave is showing us would be fantastic, and I will definitely be speaking to Dave about this!

The next stage of analysing this data is mining all of the backlinks of the same competitors once daily cialis – using a range of sources including Yahoo, Majestic, Linkscape and his own index.

Dave on the fact that Bronco are a small boutique “We’re like the SAS” – small, specialist and targeted :)

Allan Stewart from FireflySEO on Recruitment SEO

Allan is going to focus on the “candidate” side (rather than recruiter side) of a Recruitment site.

Ranking for company names is an important strategy – e.g. recruiter brand names.

Split between pre-defined content pages is 40%, where as 60% comes to search result pages, i.e. the long tail.  A lot of people noindex their search result pages – but you should make them crawlable up to a point. The obvious flaw with this is sites “rolling back” to the parent category where no search results will be found, obviously this could potentially lead to a lot of duplicate content.

If you are looking for a great Web Design Company who specialise in Search Engine Optimisation then Fresh Egg are the company for you.

 







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