Writing copy for a website that keeps in mind both the reader and the search engines is a skill that you can really take to the bank. When done right, SEO copywriting is a creative way to include the critical keywords and key phrases that the search engines crave in an easy-to-read article or item that your site visitors will enjoy. The way to do this is to use the right keywords in your copy. SEO copywriting involves more than just adding a lot of keywords and similar words to your content. Websites that do overstuff keywords into their content are actually punished by big search engines such as Yahoo!, Bing and Google. This is why when you’re planning to write a good copy, you have to take note of the keyword density. The biggest difference between SEO copywriting and any other form of copywriting is that with the former, you must always remember that you are writing for both your readers AND the search engines.
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As the search engine side of the equation is geared towards writing content that uses your specific keywords, you have to start by researching and analyzing your chosen target keywords for your business, keyword research tools are available for this process. Your ranking will be adversely affected by using keywords that aren’t targeted to your business. Put your chosen keywords in visible places, in the headline or title of your article both come to mind. You should get your readers’ attention as quickly as possible by using keywords in the title, the point at which most people decide whether to read further. You can also use these keywords in the starting of the content body, since search engines use the starting lines as the description of the content.

Your side headings/subheadings should include your keywords as well. This makes your website more user friendly as well as more SEO friendly. Do not repeat the same keywords over and over in your articles; use synonyms, similies and related words instead to make the same point. Repeating the keywords too much will make your article seem fake and you’ll lose readers. It would be good to get a ratio of 100:1, meaning there is a single keyword used for every 100 words in your article.

Proof reading is a vital element that is often overlooked by the writer. You must edit your content every single time, after you are finished writing it. While focusing on your content, spelling and grammar errors can easily be overlooked. It also allows you a chance to enhance the flow of your content so that it reads well. The reader will sense an unprofessional businessman if he reads articles full of errors.

Finally, one of the most prevalent errors found in SEO copywriting you should avoid is the frequent use of keywords in your content. There are those who firmly believe that content with proficient keyword density will provide you with laudable results. However, placing too much emphasis on this concept could take away from your content’s authenticity and make it difficult for people to read. In addition to this, search engines may consider you to be a spam website and drop you in their rankings.

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stupidly simple seo
stupidly simple seo







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