How to do a SWOT Analysis on Your Website
April 15th, 2010
You migh ask – what is a website audit? It’s simply a SWOT analysis of your website. A SWOT analysis looks at the strengths, weaknesses, opportunities and threats of a particular project or person.
When you start your website audit you look at the strenghts, weaknesses, opportunities and threats of your particular website. You can then ask
- how can we exploit each strength?
- how can we protect ourselves from each weakness?
- how can we use this opportunity?
- how can we defend against or avoid each threat?
It’s not difficult to do your own website audit. All you need to know is what to look out for. You can look at the aspects that are visible for your visitor, such as your design, and technical capability, and other aspects that are only visible to you, like your websites’ marketing and conversion capabilities, the usability, how easily you can rank in the search engines, how easily you can update content, etc.
Knowing how to do your own website audit can help you increase your website rankings and save you thousands of dollars you would otherwise pay an advertising agency or SEO specialist.
If this sounds a little bit complicated for you, you can also decide to use a well-established SEO software, such as Internet Business Promoter to do your own website audit for you.
In this case, the software would check how your website performs in certain parameters that have been set by the programmer. For example, how new your content is and your website’s SEO capability. On the downside, you won’t be able to use your own acomplia brand criteria to do your audit and SWOT analysis. The advantage is that you will be able to save a lot of time and energy and you can profit from the expertise and reputation of the software.
You’ll have a complete audit within minutes and you’ll even get step-by-step, simple instructions on what you can do to improve your website. In many cases, the report will be sent to you in an unbranded version that allows you to add your own branding and logo, in case you want to use it for client or consulting work.
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