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A great way for you to improve the amount of traffic coming to your site is to make use of the wide number of directories established across the net. Directories are places where people can submit their websites to, and the only big thing that distinguishes these directories from any other website is the fact that site have to be approveb first before being accepted.

One of the aims of using directories is to boost traffic. Choice of directory submission is equally important and you will gain the best results by using LookSmart, Yahoo and DMOZ. These will drive highly targeted traffic to you site (subject specific), increase significantly the link popularity, and Google PageRank.

To maximize exposure:

1. Include your site within the right section of the directory. You don’t want to make a mistake with this. Take note and be careful to put the site into the right subcategory as well, apart from being in the right category. Like, if you are making a site about cars, then don’t include your site into the cosmetics section of the directory. Doing otherwise will result in visitors not being able to find your site in the area of interest they are searching for. You could also search through the directory in order to find the keyword you are targeting for your site. You will then be able to find particular categories that are most related to those keywords. Choose one which is suited in all aspects.

2. If you want people to click on your site link, then ensure the title and site description are alluring. You need to be careful about the title you use. You should include the keyword phrase which you are targeting and also it should start with a letter as close to the letter “A” as possible. Make your description clear, but straight and to the point, displaying the main benefits of your site. Attempt to blend in some essential keywords for your sites into the description as well.

3. Purchase keywords from one of the pay-per-click search engines or directories.

4. Don’t forget to make your site friendly to passing search engines.

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