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Posts Tagged ‘onsite seo vs offsite seo’

The two main categories for search engine optimization (SEO) techniques are offsite SEO and onsite SEO tactics.  Both are essential to accomplishing your purpose of enhancing the rank of your website in the results pages of search engines.  However, it may help to know what distinguishes these two categories so that you may know where to concentrate your efforts at certain times to get the best results.

Onsite SEO is involved with those elements found in your website, such as content, loading time, keywords, the layout and theme, and the meta tags.  The meta tags are one of the ways by which the search engines are able to discern the topic of your website and how they will index your site.  Thus, it is important to choose the appropriate title tags, the title of the page, and the description meta tags carefully to make sure that the search engine spiders will index the website using your targeted keywords and phrases. 

Another vital onsite SEO item is the keyword density or the percentage of the recurrence of your targeted keywords and phrases on a web page when compared to the total number of words.  However, it is not advisable to have articles on your site that are based only on keyword density because this is likely to result into low quality content.  Also, search engine algorithms have been provided with a way to counteract the technique of overstuffing an article with keywords and phrases and that is to impose a maximum permissible keyword density.

Other important onsite SEO factors are the loading time and the page layout and theme.  One should be careful with loading time because a visitor may become impatient and click on the return button if it takes too long for the page to load.  There is also the possibility that the browser will stop loading the page if it is taking too long to load.  Related to this are the graphics, background, color and images on the website.  The technique is to find out the preferences of the people who are likely to buy your products or services when deciding on these factors.

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